THE ONLINE PLATFORM THAT OPENS THE DOORS OF THE FINEST ITALIAN ARTISANAL WORKSHOPS TO THE WORLD.

Mission

Leveraging on digital technologies, MIRTA opens the doors of the Italian artisanal workshops to the world. The objective is to build a direct link between the makers of Made in Italy and the final consumers, without any intermediaries. Placing at the center the creations, the value and the signature of every artisan, Mirta is more than an ecommerce. The platform aims at recreating the atmosphere of a traditional Italian Bottega through video, stories and pictures of every artisan and his/her workshop.

How it works

01

MEET THE ARTISans

We travel Italy looking for the best unseen makers. Each Artisan has a story to tell. We grab their heritage and bring it to you.

02

ENTER THEIR WORKSHOPS

See with your eyes the story behind your product. Enter their workshops and discover their authentic craftsmanship capabilities.

03

SHOP THEIR ICONIC COLLECTIONS

Find your unique piece, entirely made by hand with the highest quality materials. We’ll bring a piece of Italy to your door.

IN THE PRESS

MIRTA is opening the doors of the finest Italian leather workshops to the luxury lovers around the world, building a direct link between the artisan and the consumers.

The finest Italian leather accessories can be found on MIRTA.

Mirta is the first online destination for lovers of Italian leather artisans, where they can find the most iconic creations and know the stories behind the best makers of Made in Italy.

“MIRTA goes beyond the e-commerce business. It enables customers to enter the finest Italian workshops, telling the artisans' stories.”

A start-up that allows high-end Italian small leather goods manufacturers to open the doors of their respective shops from all corners of the world, combining technological innovation and tradition

Tradition and innovation, the mix that Italy needs to boost its own economy. The glocal story of Martina and Ciro proves that it is possible.

Contrary to other e-commerce, Mirta not only allows you to buy 100% Made in Italy creations, but also, to get to know the artisan who creates the product, his history and that of his workshop through dedicated profile pages

FOUNDERS

MIRTA was born from the passion for technology and tradition of Martina Capriotti and Ciro Di Lanno.

Martina specialized in the fashion industry, working as strategic consultant in BCG for luxury brands in Milan, Seoul and Tokyo. Her dedication to spread Italian beauty brought her back to Milan to launchMIRTA.

Ciro raised in a family of artisans in the South of Italy, after working in strategic consulting in BCG, moved to USA for an MBA at Stanford. His passion for Italy and for craftsmanship brought him back to Milan to launch MIRTA.